Seminar Digital Business Development

New business models do not fall from the sky. In order to secure sustainable sources of success for your company, it is essential to regularly scrutinize existing business models and develop them further. In this interactive workshop, you will learn how to effectively drive the development of existing and new business models in your company. Question outdated ways of thinking and create a culture of innovation that ensures long-term success.

Contents

• User research methods
  Find out how you can really understand the needs and wishes of your customers and collect relevant information in a targeted manner.
• Digital Business Development
  Discover the mindset behind the most successful digital business models and how you can transfer this to your company.
• Vision and value proposition
  Recognize the central importance of a clear, inspiring vision and a compelling value proposition for the success of your company.
• Effective pitch
  Learn how to create a concise elevator pitch and a convincing value proposition statement to communicate your ideas successfully.
• Business modeling and business case calculation
  Discover how you can develop structured business models and calculate their profitability.
• Business Model Canvas, Value Proposition Canvas
  Familiarize yourself with the basic tools for analyzing and optimizing business models.
• Customer Journey
  Understand the different phases of the customer journey from the customer’s perspective and how you can optimize them.
• Minimum Viable Product (MVP) and click dummy
  Learn how to create simple no-code prototypes to test and further develop ideas quickly and effectively.
• Keyword research and analysisLearn what your potential customers are “googling” and how you can use this for your business modeling
• Excursus: platform economy
  Understand how platforms work and how you can integrate them into your business strategy.

Your Benefit

• You will work on a fictitious project that reflects the entire development process from the initial idea to the prototype and the first customer test.
• You will experience all facets of business model development and gain a deep understanding of the associated challenges and opportunities.
• Our method kit offers a balanced mix of theoretical knowledge and practical application, including individual work, group work, brainstorming and presentation.
• You will learn the importance of timeboxing and understand the key aspects of successful cross-departmental collaboration.
• In this interactive workshop, you will gain the necessary knowledge and skills to secure a long-term competitive advantage for your company and develop future-oriented business models.