Putting design thinking into practice with AI | Interactive training
In this intensive 2-day training course “Putting design thinking into practice with AI”, you will learn how to integrate artificial intelligence (AI) into the design thinking process in order to develop innovative and user-centered solutions. The training takes you through the five phases of design thinking, combined with modern AI tools to take your digital projects to the next level.
Phase 1: Empathize – Research Your Users’ Needs
Method: User research methods
In this phase, you use interviews, observations and immersive research to gain a deep understanding of your users’ needs and behaviors.
AI tools: Natural Language Processing (NLP) and Social Listening
With the help of NLP and social listening tools, you can analyze user feedback in real time to gain valuable insights into the needs and wishes of your target group.
Benefits:
You gain a comprehensive understanding of the perspectives and needs of your users, which forms the basis for the development of successful, user-centered solutions.
Phase 2: Define – State Your Users’ Needs and Problems
Method: Problem exploration
In the Define phase, you identify and prioritize the most important user needs and problems that need to be solved.
AI tools: Clustering algorithms
You use clustering to group similar problems and needs, which enables the precise definition of problems.
Benefits:
By clearly defining the central problems, you can develop targeted and effective solutions that offer the greatest added value for your users.
Phase 3: Ideate – Challenge Assumptions and Create Ideas
Method: Brainstorming
You use divergent and convergent thinking to generate a wide range of ideas that challenge existing assumptions.
AI tools: Generative AI
With the help of Generative AI, such as GPT models, you support and expand the idea generation process to develop creative and innovative solutions.
Benefits:
You develop innovative solutions that go beyond traditional ways of thinking and drive your digital projects forward.
Phase 4: Prototype – Start to Create Solutions
Method: Prototyping techniques
In this phase, you create low-fidelity prototypes to visualize and test solutions quickly and cost-effectively.
AI tools: Rapid prototyping
You use no-code tools such as Figma or Miro to quickly develop prototypes that can be tested directly.
Benefit:
You can quickly test and refine your solutions before investing major resources, which minimizes risk and increases efficiency.
Phase 5: Test – Try Your Solutions Out
Method: Testing
You carry out user tests to obtain valuable feedback and iteratively improve your solutions.
AI tools: Feedback analysis
By analyzing text, video or audio feedback using AI tools, you can measure the effectiveness of your prototypes and continuously optimize them.
Benefits:
You ensure that the solutions you develop meet actual user needs and are successful on the market.
AI tools used
During the training you will use a selection of modern AI tools such as Miro + AI, ChatGPT, DALL-E, Figma + AI, and many more. Note that the tools used may change due to rapid technological developments.
Book your training now and take your digital projects to the next level with design thinking and AI!